Launch of new advertising campaign
For the first time for a few years we have entered into the scary world of advertising; why, you might ask? The answer is that we’re lucky enough to have great support from the leading supermarket chains in this country who stock the majority of our award-winning Presses, Cordials and Sorbets but there are relatively few people out there who are aware that we exist. So, in an effort to let people know what they’re missing out on, we have decided to show off our new packaging design in some of the women’s ‘lifestyle’ magazines. We’d love to hear your comments on the ad; simply click here to see it in its full glory and let us know what you think…
(Like so much about bottlegreen the ad is designed to ‘leave an impression’ with the stylish and contemporary creative mirroring the newly designed packaging for our cordials).
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Comments
Leon Wood // Jul 29, 2008 at 7:16 pm
Hi, firsly can I just say that I have only just become aware of your cordial and I am now a total convert. I was running a management training course for a high street retail chain in a hotel in Birmingham and there were bottles on the tables in the training room. I can share your concerns about advertising having, in the past been responsible for large advertising spend. It was once said reputably by Mr Saatchi of Saatchi & Saatchi that people in the uk dont buy what they need or want they by what they know. My experience suggests they are right. I wish you well with your campaign.
Lynda // Feb 17, 2009 at 7:15 pm
I love the new image. I tried to take a photograph of the elderflower and the plum one to put on my blog as I think they are very sosophisticated and wanted others to see them but my camra is rubbish and it was too blurred to use.
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